The two entrepreneurs started with private capital and were later able to obtain around a million dollars via crowdfunding. ‘This started to go really quickly, particularly after we’d presented the first results here in the Netherlands, had signed contracts, and once the first demo version had appeared. We can now use that money to engage all kinds of specialists.’ The organisation also received an innovation loan, which shows that bankers have confidence in Flower Turbines. ‘As entrepreneur, you and your team are always making financial choices. That’s what makes being entrepreneur such a fantastic profession.’
Three important elements
According to Osinga, three important elements are needed to develop innovations into full-fledged products. The technical concept needs to be right. In the case of Flower Turbines, this is aerodynamic efficiency. An entrepreneur also needs to be aware that he or she will have to invest a lot of cash and, finally, needs to really know when and where he/she can add value and for which clients.
As well as building a professional organisation in a gradual way, Flower Turbines also has high ambitions. ‘Our dream is that within three years our organisation will have a turnover of between 10 and 50 million euros. For instance, early this year we acquired all charging points for bicycles and scooters from the company Ecotap. This will enable us to take a mature product directly to the market. This is one of the building blocks of our growth strategy, which ultimately needs to result in a cohesive package of services that will make the energy supply more accessible for a large target group. And by doing this, we’ll also be giving the energy transition a helping hand.’
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